Social Media Marketing · Content Creation
I'm passionate about creating content that brings brands to life and builds meaningful connections with their audiences. Inspired by fashion, travel, culture, and creativity, I turn ideas into content that feels authentic, engaging, and memorable.
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Managed accounts for nonprofits and small businesses — planning, creating, and scheduling content tailored to each brand's audience. Became the sole director of the agency's TikTok, owning the full content calendar and growth strategy.
Created Google and Facebook ad campaigns for medical, physical therapy, and fitness clients. Managed and paced client budgets against monthly goals, and maintained performance-tracking Excel reports across multiple accounts.
Produced content designed to grow brand awareness and attract student-athletes. Used video and photo editing tools to build posts that matched the brand identity while staying on top of trends relevant to the athletic audience.
Part of the core social team for a fashion and lifestyle magazine — brainstorming content, capturing photo and video at events, curating posts, and collaborating closely with the Social Media Director on all digital channels.
Created and posted this Reel for Club Pilates Englewood as part of managing their full social media presence — from content planning to filming, editing, captioning, and community engagement.
Produced this trending fashion TikTok for Strike Magazine celebrating Anok Yai's Model of the Year win. Used curated runway clips, on-trend audio, and fashion hashtags to maximize reach among the magazine's style-forward audience.
Edited and posted this fashion culture TikTok covering Vogue World: Hollywood for Strike Magazine. Combined editorial clip selection with trend-aware captions and hashtag strategy to drive engagement and views.
Self-produced lifestyle video exploring coffee shops around Tallahassee, showcasing what each spot has to offer. Demonstrates location scouting, on-the-go filming, and the ability to create engaging place-based content — a format widely used by lifestyle and F&B brands.
Filmed, edited, and posted a travel recap video documenting a summer trip to New York City. A personal passion project that reflects a genuine love for content creation — from capturing moments in the field to crafting a final edit that tells a story worth watching.
Self-initiated TikTok video capturing senior year memories with friends. Demonstrates personal editing style, storytelling instincts, and the ability to create content that feels authentic, emotional, and shareable — the same qualities that make branded content resonate.
Designed a scroll-stopping Instagram post to drive traffic to a new blog post. Used bold typography and a clean food visual to communicate the brand's approachable, coach-led tone.
Created a value-driven content graphic combining editorial food photography with clear, benefit-led copy — designed to save, share, and build trust with the brand's audience.
Produced a full editorial layout pairing original copy with curated fashion visuals for Strike Magazine's digital platforms, capturing a distinct personal style narrative.
Designed a branded event announcement post for Club Pilates, clearly communicating key details (date, times, offers) while staying true to the studio's clean, welcoming aesthetic.
Conceived and designed a playful, shareable community engagement post for Club Pilates Englewood that leaned into brand personality to spark interaction and warm audience connection.
Blended personality-driven copywriting with styled visual collage for Strike Magazine's digital editorial. Tapped into astrology trend formats to create highly shareable, identity-driven content.
What excites me most is bringing ideas to life in ways that feel intentional and impactful. Whether it's developing social media concepts, designing visuals, writing copy, or supporting a campaign from start to finish, I enjoy telling stories that connect with audiences and reflect a brand's unique identity.
I adapt quickly, love collaborating with others, and enjoy working in fast-moving environments where creativity and strategy go hand in hand. Most importantly, I care about creating content that sparks connection and leaves a lasting impression.
Danielle was a reliable and motivated team member who made meaningful contributions to our paid social efforts. She picked up processes quickly and showed strong attention to detail. What stood out most was her positive attitude and willingness to learn — she took feedback well, asked smart questions, and could be trusted to follow through independently.
Danielle is a notably quick learner who maintains a positive attitude when tackling new challenges. She utilized her strong design skills and knowledge of Canva to produce high-quality ad creatives, independently managed reporting and performance tracking across multiple accounts, and consistently made her work align with client goals. Her ability to pick up processes quickly makes her a strong candidate for future marketing roles.
From day one, Danielle showed up with the kind of curiosity, work ethic, and positivity that you hope to see in every team member. She quickly became someone I could rely on across a wide range of client work. She ran Club Pilates' social media end-to-end — coordinating directly with an on-site videographer and managing everything from content planning to posting and community engagement. Across each of these very different projects, Danielle always brought fresh ideas, hit her deadlines, and communicated promptly and clearly. She was receptive to feedback, and didn't just take notes — she internalized them and applied them in her next round of work. She has the creativity, professionalism, and drive to do meaningful work in social media, marketing, or any field she chooses to pursue. I recommend her without reservation.
Open to full-time social media marketing roles. Based in South Florida, and willing to relocate. Open to remote opportunities.
Or reach me directly at daniroseweston@gmail.com · 954-774-6705